Adrian Covarrubias | Founder & Creative Director,
We C.A.R.E. Media
Multimedia Specialist | Educator | Arts Event Coordinator
Adrian Covarrubias is a Colorado-based multimedia specialist, educator, and arts event coordinator dedicated to empowering communities through media, education, and the arts. A first-generation educator and entrepreneur.
He is the founder and owner of We C.A.R.E. Media (Colorado Artist Recording & Entertainment), a multimedia company committed to providing positive representation for underrepresented communities and expanding access to STEAM and multimedia opportunities. Located in Denver, Colorado, We C.A.R.E. Media offers professional services in videography, photography, DJing, sound engineering, music production, and event promotion. Adrian has collaborated with high-profile artists, academic institutions, concert venues, and political figures, establishing a respected presence across Colorado's creative and civic landscape.
Most recently, Adrian contributed his multimedia and promotional expertise to several high-profile events, including the Bernie Sanders and Alexandria Ocasio-Cortez rally at Civic Center Park in Denver, which drew a crowd of over 35,000 attendees. He also worked on the Mile High 420 Festival, featuring major artists such as Cordae, Bone Thugs-N-Harmony, Conway the Machine, and Tommy Chong. In addition, Adrian is currently a promoter for Insomniac Events, the renowned producers of the Electric Daisy Carnival (EDC) and one of the largest electronic music event brands in the world. Adrian has also curated and hosted art shows for notable local leaders, including Denver Mayor Mike Johnston, Congresswoman Leslie Herod, and political activist and former mayoral candidate Lisa Calderón—creating platforms that celebrate community creativity and civic engagement..
Adrian’s company has also expanded its impact nationally—We C.A.R.E. Media was contracted by the national educational leadership organization Capturing Kids' Hearts to provide media services in support of their professional development programming.
Learn more: www.wecaremedia.org
The Aurora Hip Hop Festival
Date: Friday, June 20th, 2025
Time: 6:00 PM – 11:00 PM
Tickets: $30 per person
18 and up - must have ID
Join us for the Aurora Hip Hop Festival, a high-energy celebration of music, culture, and community during Juneteenth weekend! This event is all about shining a spotlight on local talent and bringing people together through the power of hip hop.
The night kicks off with an open mic hour from 6–7 PM, giving local voices a platform to be heard. From 7–8 PM, the party turns up with a live DJ set, followed by a dynamic fusion of DJ beats and live hip hop performances from 8–11 PM.
Whether you're a performer, a fan of the culture, or just looking for a great night out, this festival is for you. Come support local artists, vibe with the community, and celebrate freedom, rhythm, and expression.
Don't miss it—grab your ticket now!
*18 and up - must have ID